Basel:So out of all these courses, Andrew, which one do you think is the most popular one, the most demanded one?
Andrew: The one that people really watch a lot, and these are Internet entrepreneurs watching, these guys who create software, often, or iPhone apps, the one that the love is the copyrighting course. The reason that I think that they like it is they recognize that we learn about how to make good software, we learn about how to make good web apps, but what we don't learn, what we don't cheer on is how to sell them. I see often these brilliant guys in my audience who create these great iPhone apps and then nobody buys them and they're still stuck at jobs during the day or maybe they're still stuck with their investors money, trying to figure out how to make this thing work and in comes this guy, Dane Maxwell, who says, "I'll show you how you can sell this stuff. I'll teach you certain language. Certain language gets people to buy and I'll show you that it's not just me and I know you think that all people who use sales language on-line are scumbags, so what I'm going to show you is that Steve Jobs is using some of these same tactics. It's not complicated. It's not beneath you. If you learn it, you can see results. All the hard work that you put into creating the product, into creating the software, into creating the app, into creating whatever you're selling, just put a little bit of effort into selling it and you're going to get more excited about the whole product itself and you're going to have a viable business behind the product." And I think that's why it's exciting.
About the Guest:
Andrew Warner is an internet entrepreneur with a focus on startups.
When Andrew graduated from college, he founded Bradford & Reed, a company that ran a collection of startups. His biggest startups did online greeting cards. He was also known for launching Grab.com, an online game site that offered the chance at the world`s first billion dollar jackpot.
Now, Andrew is running mixergy.com where he invites proven entrepreneurs to teach how they built their startups.
Comment on the Interview:
Favorited Courses on Mixergy.com
Andrew Warner will tell us what kind of courses the Mixergy audience love
Wikinomics by Don Tapscott and Anthony D. Williams
